The most showstopping swimwear is in high demand as we float towards a summer of abandonment
Where Vilebrequin started, many have attempted to follow, but none say statement riviera wear quite like this iconic men’s swim brand does. The St Tropez label has four stores in London and, this year celebrates its fiftieth anniversary with an archive selection of fifty of the brand’s most iconic trunks.
Vilebrequin, Burlington Arcade, Unit 1⁄2, London W1J 0PA. Tel: +44 (0)20 7499 6558 Vilebrequin.com
British ethical-luxe swimwear brand Bower has taken the fashion world by storm. Made to order, edgy designs in retro elegant cuts demand that, “where DID you get that bikini from?” Of course you’ll answer Koibird, Marylebone’s one stop holiday shop that’s the exclusive UK stockist of Bower, where high concept swimwear meets high fashion.
Bower is available at Koibird, 62 Marylebone Lane, London W1U 2PB. Tel: +44 (0)20 7935 1224 bowerswimwear.com
Founded just over a decade ago by a photographer agog at his peers’ trunks en vacances, Orlebar Brown is “not so much a swim short but a short you can swim in”. Now with five standalone stores across London, the brand recently introduced #snapshorts – the Design Your Own service incorporating the wearer’s most insta-worthy holiday snaps onto trunks. This season, expect tropical and coral colours with ripple-effect patterns and marine motifs.
Orlebar Brown, 24 Sackville Street, London W1S 3DS. Tel: +44 (0)20 7734 5892. orlebarbrown.com
Designing show-stopping swimwear for twenty years, the name Melissa Odabash is synonymous with high glamour resort style. The perfect pieces for reclining on a yacht or lounging by an infinity pool in the tropics – many of her collections are named after the exotic destinations these eye catching second skins are destined for.
Melissa Odabash, 48B Ledbury Road, London W11 2AJ. Tel: +44 (0)20 7229 4299. odabash.com
Created back in 2002 by Heidi Gosman and Penny Klein, Heidi Klein now has two homage-to-the Hamptons styled one-stop holiday shops catering to the well-heeled denizens of Notting Hill and Chelsea. This luxe retail temple to the glamorous getaway stocks all your resort must-haves – espadrilles, shades, sunhats, kaftans et al alongside the cult emporium’s signature bikini range. The ‘Perfect Fit’ service evolved from their signature knack of knowing the optimal swimwear cut and tone for their clients’ shape and colouring.
Heidi Klein 257 Pavilion Road, London SW1X 0BP. Tel: +44 (0)20 7259 9418 heidiklein.com